Stop Lakeshore 650: Opposing Unfair Development
NOW Fain Signature Group wants 3,491 MORE where only 325 were previously zoned.
FSG hid funding & pretends to be "Grassroots" PACS - $207K
FSG Misled Voters- until AFTER Early Voting began
- On October 19th, Financial Reports were finally filed for "Protect Prescott Valley" PAC showing $167,000 in donations. Their "Save Fain Park" PAC report shows $30,000. Most of that money came from the Fains themselves.
- Corporate funding. The Fain Family has long been acting as if their two PACS were the result of VOLUNTEERS who were in favor of their highly controversial Prop 492 Lakeshore650 project AND Prop 404 Government Tank gravel pit. Both propositions are on the Nov. 3rd Ballot and have significant public opposition. In April 2026, Fains launched TWO PAC websites, Protectpv.org and SaveFainPark.org
- For months, Fain Signature Group officers, Brad and Ron Fain quietly used their various companies to fund nearly all of the TWO self-serving PACS. They failed to disclose ANY donors on "Protect Prescott Valley" PAC until finally filing required Financial Reports posted October 19, 2019 -- LONG after early voting was underway and thousands of Voters had already submitted ballots.
Source: Political Action Committee Organizational & Financial Reports: https://www.prescottvalley-az.gov/government/election_information/campaign_finance_reporting.php#outer-825
Fain-owned Media
Fain brothers Brad and Ron regularly use their media company Talking Glass Media / "Signals" to host one-sided podcasts to relentlessly SELL their projects to the public, conveniently omitting the huge Tax Rebates, New Town infrastructure expenses and other negative impacts residents oppose that triggered both referendums in the first place.
They often criticize area citizens who exercise their Constitutional rights to oppose FSG over-reaching Development Projects.
Several Elected & appointed officials in promo w/Ron Fain
Activists, not public servants
Citizens don't feel they can get reliable, objective analysis of proposed FSG developments when TWO CURRENT Town Councilmembers Michael Greer and Kendall Schumacher, former Councilmembers Kymberlie Lopez, Lucy Leyva, Member Building Board of Appeals Elijah Snyder and Current Planning & Zoning Commissioner Joe Colosimo are consistent Pro-FSG-Development activists.
Who bought these & when? "Yes" signs appeared months before FSG Donations or expenditures disclosed
Consulting Expenditures - $33,500
Financial reports (10/19/26) are the first to show FSG hired consultant firm Roosevelt Strategy Group - Phoenix to develop their strategic marketing materials to elicit YES votes for their Props 404 & 492 -- without disclosing Fain's business & financial relationship with both PACs.
Roosevelt Strategy Group Expenditures:
- Protect Prescott Valley PAC - $25,000
- Save Fain Park PAC - $8,500
What Prop. 492 Decides. No Vote = Voters reject annexation
All PV voters have the right to Vote FOR or AGAINST the Town’s annexation of 652 acres near Lakeshore Dr. and Fain Rd. for the proposed Lakeshore 650 high‑density master‑planned community.
- NO VOTE RESULT: The land remains under Yavapai County RCU‑2A zoning, allowing approximately 325 single‑family homes on 2‑acre minimum lots.
- YES VOTE = Annexation stands. Developer maintains approval for 3,500 housing units, commercial development, parks, athletic fields, and 275 “attainable” units priced for households earning 80%–120% of Adjusted Gross Income (AGI) in the PV area—more than (10) ten times the density allowed under existing County zoning.
Serious Ground Water Impacts
Every new home and business consumes LOTS of groundwater.
Replacing ~325 rural homes with 3,500 high‑density units plus commercial development would significantly increase groundwater demand in an area already affected by decades of drought and over‑pumping.
High-risk Floodplain: Six Key $$$ Facts to Know
- High-risk Floodplain = Mandatory Flood Insurance: The Lakeshore650 land is a FEMA-recognized floodplain Type A, High-Risk, where FEMA guides building codes make flood insurance mandatory for Federally-backed mortgages.
- Three (3) significant drainage corridors: The Lakeshore650 Master Plan Development states it sits on three (3) significant drainage corridors. The Aqua Fria River, Coyote Wash and the Navajo Drive Wash cross the property.
- Flood insurance adds to buyers’ home costs by an average of $1,100 - $1,800 per year with some insurers capping building coverage at $250,000 and contents at $100,000.
- Town of Prescott Valley does NOT have floodplain insurance, yet ARS 48-3610 (amended) enables the Town to assume the powers and duties for Floodplain Management …’that promote the public health, safety and general welfare of its citizenry.’
- Conflicts with our Town's Code: The Town Code of Prescott Valley Chapter 12, Floodplain Management states floodplains shall not be interfered with.
- Long-term Financial Consequences for PV: Building on risky floodplains can push small towns and cities into chronic financial insolvency, crumbling tax bases and fiscal collapse. These municipalities can spiral into ruin as infrastructure repair costs outstrip local Tax revenues.
New 2026: Annual Water Report to AZ Dept. Resources
What does this mean?
- PV is pumping more water out of the aquifer than it is putting in; "over drafting". This is no surprise because the Town was already pumping 65% more water out of the aquifer as compared to year 2000 to support the 119% increase in population in 2022.
- In 2000 4,012.79 acre feet (1,307,245,555 gallons) was pumped. In 2025 the Town pumped 6,296.18 acre feet (2,051,616,191 gallons).
- The Town knew in 1999 that they were out of safe yield yet the Town Council continued to approve massive housing developments.
- Today, the Town has approved 13,129 new housing units that are waiting to be built. That will house 31,116 more people who will consume an additional 3,049,368 gallons of water A DAY according to the Town's calculations - 98 gallons per person per day.
In the News: July 13, 2026: USDA Issues Drought Disaster Designations For Ten Arizona Counties
New Video Aug. 26, 2026: S6RP-Multidecade Drought, Climate Change and Arizona’s Water Resources Water & Climate "Dr. Bo Svoma, Principal Climate Scientist and Meteorologist in the Atmospheric Sciences and Hydrology department at the Salt River Project, discussed the considerable variation across Arizona of the effects of the current western US multidecade drought on water supply and demand."
Safe Yield - Balancing Groundwater withdrawals with Aquifer Recharge: The AZ Groundwater Management Act (AGMA) of 1980 first established the goal of achieving safe yield for the Prescott Active Management Area (PrAMA).
The state set a deadline of Jan. 1, 2025 to reach a long-term balance between groundwater withdrawals and natural or artificial recharge.
The statutory goal of safe yield was designed to maintain adequate resources for the region, but it functions as a policy target rather than a strict legal mandate with penalties. In practice, the AZ Dept. of Water Resources (ADWR) declared the PrAMA to be out of safe yield in 1999 and the overdraft persists today as the aquifer continues to be depleted faster than it is replenished.
https://www.azwater.gov/sites/default/files/media/PrAMA5MP.pdf
Those pushing LS650 are Ignoring Water Shortages
Fact: 3,491 more homes use FAR more water than 325.
Annexing the 650 acres of land is ONLY STEP #1 of the over-reaching LS650 project. Despite attempts to downplay L650's many negative impacts to the area's water/sewer systems, traffic, Pronghorn herd, etc., four unavoidable, unchangeable FACTS remain.
1. PV is in a severe 20+ year drought -- and that hasn't changed.
2. Quantity and quality of existing residents' water supply is already a huge concern.
3. 3,491 more homes will require FAR more water than the previously approved 350.
4. It's reckless and irresponsible for P&Z and Town Council to keep approving huge building projects when our precious water supply cannot be guaranteed.
FSG false claims: Water Neutral Development (WND)
"Fain Signature Group falsely claims Lakeshore650 is pioneering water neutral development (WND), supports the environment and addresses our water needs.
The most basic premise of WND is that every drop of captured and reclaimed water is directed back into the aquifer and not reused for any purpose. The Master Development Plan which calls for irrigation of extensive landscaping illustrates that Lakeshore650 will NOT be a water neutral development. A WND demonstration project has not been written into the agreements and it is not known whether the WND concept will work on the terrain of LS650.
Every new home and business consumes groundwater. To develop a high-density community of 3500 housing units, commercial space, parks and athletic fields on land that had been zoned for approximately 300 single-family homes does not support the environment nor address our water needs. Rather, it will significantly strain our limited groundwater supply which has already been impacted by decades of over-pumping by municipal water providers." Source: PVCA
Save our Pronghorn / wildlife habitat, open space
NO Vote = Pronghorn habitat remains intact
- LOSS of open grassland habitat Pronghorn rely on for feeding and movement.
- Fragmentation of migration routes, making it harder or impossible for Pronghorn to travel across the landscape.
- Increased vehicle traffic, raising the risk of Pronghorn vehicle collisions.
- Residential fencing barriers block Pronghorn, which cannot jump like deer.
- Long‑term decline in local Pronghorn presence if protections are weak or unenforced.
Myth of Prop 492 Wildlife Corridor: Protecting Profits
The Myth of the Prop 492 Wildlife Corridor: Protecting Profits, Not Pronghorn
By: Mary Lou A., Superstition Hills
The "Vote Yes" campaign claims that Prop 492 protects our local wildlife by creating a dedicated "wildlife corridor". However, looking past the glossy developer brochures reveals that this heavily marketed corridor does not save the pronghorn—it merely provides green cover for a massive residential development. The real truth about the proposed corridor exposes serious flaws in the developer's environmental narrative:
1. Pronghorn Avoid Confined Spaces and Human Activity. They rely on open plains and vast, unobstructed sightlines to spot predators and move safely.
The Shared Path Problem: The proposed corridor doubles as a public park and recreation area.
The Reality: Forcing a highly sensitive prey animal into a narrow tract overlapping with walking trails, bikes, off-leash dogs and human scents makes it structurally useless. Pronghorn will not trap themselves in a high-traffic urban park zone.
Pronghorn Avoid Confined Spaces and Human Activity. They're wide-open plains animals
2. A Corridor Cannot Overcome Total Habitat Displacement. A narrow strip of land does nothing to change the fact that 3,491 residential units and 350,000 square feet of commercial space will permanently destroy 652 acres of their existing habitat.
You cannot build a bustling mini-city, introduce thousands of cars right off Lakeshore Dr., and expect a herd to squeeze through a designated "eco-lane". Biologists agree that corridors only function when connecting large, undisturbed habitats—not when carving up an animal's home to squeeze in maximum real estate density.
3. Voting "NO" Is the Real Protection. The developer warns that rejecting annexation will lead to unregulated "county sprawl" that blocks the animals.
The Truth: If voters defeat Prop. 492, the zoning map change is eliminated. The land reverts to standard county zoning, which allows a maximum of around 325 homes on spacious 2-acre minimum lots.
The proposed "wildlife corridor" is NOT a sanctuary. Its a narrow walking trail, re-branded to get Voter approval
The proposed "wildlife corridor" is NOT a sanctuary. Its a narrow walking trail, re-branded to get Voter approval
Given the choice between a sprawling development of 3,500 high-density units or keeping the land open under low-density County guidelines, open County space is far less disruptive to migratory herds.
Conclusion: The wildlife corridor is Not a Sanctuary. The "wildlife corridor" is fundamentally a neighborhood walking trail re-branded with an eco-friendly title to secure voter approval.
The developers are protecting a lucrative zoning upgrade, not the local ecosystem.
Vote NO on Prop. 492 to reject greenwashed development schemes and keep our community growth honest, sustainable and transparent.
Citizens said NO. Packed Council Meetings to STOP Lakeshore
Protect PV’s Water, Roads and open space.
What Happened?
The PV Town Council voted 4–2 to delay the Lakeshore 650 vote until Nov. 2026, the latest possible date. This meant citizens waited two years to vote on whether the Town should annex 652 acres near Lakeshore Dr. & Fain Rd. for a high density master planned development.
What the Referendum Decides: Voters choose FOR or AGAINST annexing the land for a project proposing:
- 3,500 housing units
- Commercial development
- Parks and athletic fields
If annexation is rejected (NO Vote), the land remains under County zoning (RCU2A), allowing approximately 325 single family homes on 2-acre minimum lots.
Why This Matters: Water, Water, Water
- The developer promotes “Water Neutral Development,” but the Master Plan includes extensive irrigation, which contradicts true WND principles.
- No WND demonstration project exists in the agreements.
- High density development increases groundwater demand in an already stressed aquifer.
Traffic & Infrastructure
- Thousands of new units mean significantly more traffic on Lakeshore Dr., Fain Rd., and surrounding neighborhoods.
- Higher long-term infrastructure costs for roads, utilities, and public services.
Community Impact
- County zoning supports rural character.
- Annexation would increase density by more than (10x) tenfold.
- Citizens deserve a timely vote on major land use changes.
How Citizens Fought for the Right to Vote:
Despite obstacles from the Town and the developer:
1. Volunteers gathered 4,500+ valid signatures in 21 days (only 1,455 required).
2. A Yavapai Superior Court judge ruled the Town’s initial signature requirement of 5,709 signatures "Unconstitutional".
3. A well-funded “Decline to Sign” effort to discourage voters included texts, robocalls, radio ads and paid 'blockers' near petition signing tables.
4. Citizens succeeded because the community wants a voice in this decision.
Volunteers gathered 4,500+ valid signatures in 21 days (only 1,455 required).
Myths vs. Facts
- Myth: The petition blocks development. Fact: The referendum simply allows voters to decide on annexation.
- Myth: Lakeshore 650 is "water neutral". Fact: Irrigation plans and lack of a demonstration project contradict WND requirements.
- Myth: Citizens don’t want a vote. Fact: Over 4,500 residents signed the petition.
Your Voice Matters
This referendum is about LOCAL control, water security and responsible growth. Stay informed. Stay engaged. VOTE NO in Nov. 2026.
SLS650: Road to the Ballot Summary
Citizens said NO!
379 petitions. 4,563 Voter Signatures. Far more than the 1,455 required.
Town Council Meetings were packed with residents both for and against this highly controversial 650 acre project.
Thousands of residents repeatedly made their voices heard by speaking at "Call to Public" and signing 379 petitions in record time to ensure what was to become Prop. 492 is on the ballot in Nov. 2026 so PV Voters can decide what happens next.
If annexation is voted down, the County zoning (RCU-2A: Single Family Rural Residential) zoning will remain in place - which would allow 1 single family residence per 2 acre minimum or approx. 326 single family homes instead of the proposed 3,500 mixed housing units plus commercial.
379 petitions. 4,563 Voter Signatures. Far more than the 1,455 required.
379 petitions. 4,563 Voter Signatures. Far more than the 1,455 required.
In Sept. 2024, the STOPLAKESHORE650 grassroots PAC filed an application to petition a referendum on the annexation of 652 acres of land owned by Fain Land & Cattle Co., for the purpose of developing a high-density master-planned community.
On Thurs., Oct. 10, 2024, representatives from STOPLakeshore650 PAC delivered boxes of signed petitions to the PV Town Clerk.
Upon completion of the count and recount, the Town Clerk presented the Committee with a receipt for 379 petitions containing 4,563 signatures, far exceeding the 1,455 signatures needed for placing the referendum on a future ballot.
Map: 650 Acres
The high-density Lakeshore650 master-planned community project is located near Lakeshore Dr. and Fain Road.
Town of PV set the required number of petition signatures at 5,709. AZ Court said only 1,455 needed.
To achieve the required number of petition signatures within the 30 day timeframe, over 40 citizen volunteers put in countless hours and overcame obstacles put in their way by the Town of PV AND the developer, Fain Signature Group.
The Town of PV initially set the required number of petition signatures at 5,709. A Yavapai Superior Court Judge ruled this to be unconstitutional and ruled the number of signatures needed be 1,455 - equal to 10% of the qualified electors who participated in the July 30, 2024 primary election. For details of the legal case, "Judge rules against the Town of Prescott Valley" and further documented in an article by Transparent Payson.
Paid obstructionists stood by petition tables for the "Decline to Sign" campaign
To discourage PV Voters from signing petitions, the “Decline to Sign” campaign included a barrage of text messages, robo-calls, neighborhood canvassing, radio ads and a team of paid “blockers” set up alongside the citizens’ petition tables. There was a police report of our volunteers being harassed.
Despite these efforts to block the success of the petition drive, the STOPLakeshore650 citizen volunteers succeeded in obtaining over 4,500 valid PV Voter signatures in just 21 days, signifying strong public support in favor of a referendum to let the voters decide on the matter of annexation.
Volunteers DO make a difference
When over-development is approved by the Town of PV, Voters should decide.
This is why knowledgeable Volunteer citizens do the important work of preserving citizens' AZ Constitutional right to petition our government via referendum.
Have a question or a suggestion? Can you help us keep PV a wonderful place to live? Contact us today and we'll get back to you as soon as possible.
About: Protect PV from Over-development. Empower Voters.
STOP Lakeshore650 is a grassroots PAC of concerned citizens formed Nov. 1, 2023 to preserve and protect our community from rampant over-development in Prescott Valley, AZ.
Mission Statement: STOP Lakeshore650 challenges developments that undermine the preservation of our precious water supply, open spaces, wildlife, scarce natural resources, rural atmosphere and quality of life for Quad Cities area residents.
Our Vision: To educate and involve members of the public to help ensure "managed, responsible growth" that preserves the rural, small town feel of PV while respecting the very real limitations of our area's infrastructure.
LS650 PAC is in favor of responsible, well-managed residential and commercial development that is not only compatible with the surrounding area, but actually enhances the quality of life for all existing and future residents.
Get Involved! Your help is needed. There are many ways to get involved from volunteering and donating to helping to "spread the word" on social media and more. Join our friendly community today to make a real difference.
Donate to Stop Lakeshore650 PAC: Your much-appreciated donation will help continue our mission and support our community. Every dollar counts and will make a difference in the lives of all PV and surrounding area residents.
Contact us: We'd love to hear from you! Drop us a note and we'll get back to you as soon as possible.